Atlantic 10 Unveils New Men's Basketball Championship Logo
Courtesy: SJU Athletic Communications  
Release:  07/22/2010

July 22, 2010

NEWPORT NEWS, VA. - The Atlantic 10 Conference in partnership with the Atlantic City Convention & Visitors Authority (ACCVA) unveiled the 2011 Men's Basketball Championship logo. The Championship will be held March 11-13 at Boardwalk Hall in Atlantic City, N.J.

For the second consecutive year, first round games will be played on the campus sites of teams seeded fifth, sixth, seventh and eighth on Tuesday, Mar. 8. The Championship then shifts to Boardwalk Hall for the quarterfinal round on Friday, Mar. 11. All four quarterfinal contests will be televised through regional syndication. Semifinal action will take place on Saturday, Mar. 12, and televised nationally on CBS College Sports. The Championship game held on Sunday, Mar. 13, televised live at 1:00pm on CBS Sports for the second straight year. Fans can reserve all-session tickets for the 2011 Championship by calling Boardwalk Hall at (609) 348-7021 and

Last season, the 2010 Atlantic 10 Men's Basketball Championship attendance rose by nearly 25 percent for all rounds of Championship play, while Temple's 56-52 win over Richmond in the title game was watched by nearly one million viewers on network CBS for the first time in league history.

A league record-tying eight teams advanced to postseason play a year ago, including three A-10 programs (UR, TU, XU) earning NCAA berths for the third consecutive year and seventh time since 2000. The Atlantic 10 was the sixth-ranked conference in the final RPI ratings of 2009-10, which equaled the league's highest finish since 1993-94 and best since concluding the 1992-93 campaign at No. 4. A-10 teams amassed 135 victories in non-conference play, the highest total in the league's 34-year history.

Forty-six starters are scheduled to return in 2010-11, including first-team All-Conference selections Lavoy Allen of Temple, Richmond's Kevin Anderson, Damian Saunders of Duquesne and Dayton's Chris Wright.

The logo consists of bold dark blue (pantone 286) and light blue (pantone 637) waves stretching into the horizon where it meets the sun in the form of a basketball (pantone 021). The primary Atlantic 10 Conference logo and Championship dates are also prominently displayed.