Atlantic 10 Unveils New Men's Basketball Championship Logo
Courtesy: SJU Athletic Communications  
Release:  07/29/2009

July 29, 2009

PHILADELPHIA - The Atlantic 10 Conference has developed a new logo for the 2010 Men's Basketball Championship, which will be held Mar. 12-14 at Boardwalk Hall in Atlantic City, N.J. The Conference partnered with the Joe Bosack Graphic Design Company Inc. of Pottsville, Pa.

The logo, consisting of a bold navy blue along with gold, sand, and light blue, features the Atlantic City boardwalk stretching into the horizon where it meets the rising sun in the form of a basketball.

Starting in 2010, a new format will be in place for the Championship. The top 12 teams will qualify for the Championship; however the first round games will be hosted on the campuses of teams seeded #5, #6, #7, and #8 on Tuesday, Mar. 9, 2010.

The Championship then shifts to Boardwalk Hall as the top four seeded teams (#1-#4) will again receive a bye into the quarterfinal round, scheduled for Friday, Mar. 12. Semifinal action will take place on Saturday, Mar. 13, with the Championship game held on Sunday, Mar. 14, and televised live at 1:00pm on CBS Sports for the first time in A-10 history.

Fans can reserve all-session tickets for the 2010 Championship by calling Boardwalk Hall at (609) 348-7021.

The 2010 A-10 Men's Basketball Championship logo can be viewed online at